Giving you more choice & better value
What are Blue Square Prices?
Our prices offer you a choice from the live show SIS pricing system - the traditional pricing structure used by bookmakers. We've created this product because we're committed to offering the best choice and value for our customers. Not only do you now have a competitive alternative to industry pricing, but you'll also receive better odds on winners 40% of the time.
How does this change the way I bet?
It simply means that you now have a choice between Blue Square prices and the industry show prices. We will offer a continuous price service right throughout the day on every UK race until the off. At Blue Square all the key races are priced by 10.00 AM with all cards complete by 11.30 AM. There is no change for customers betting at SP we will continue to offer the industry starting price to all customers.
Blue Square Prices in action!
Taking the period from 17th May 2006 to 15th May 2007, the following shows how you can benefit from using Blue Square Prices:
83% of the time our prices were at least as good as SIS.
Backing all winners with a £25 stake over this period would have given you:
- £25,473 more with our prices than with SIS.
- 40% of customers got a better last show price on winners than offered by SIS.
That sounds good...but what does it mean in practice?
Here's a real life example of Blue Square Price value at work:
Thursday 15th May - over 25 races, Blue Square Prices were:
- 40% better on winners than SIS at last show
- 45% the same on winners as SIS at last show
AND
- 50% of market leaders showed at a better last show price with Blue Square Prices.
Want to see how it works?
Click here to View Blue Square Prices Demo
- You now have a choice of
prices: Ours and the others! - Our odds are better on winners
40% of the time - Competitive early prices on
every race by 11:30 am - Comprehensive Ante-Post menu
- Place only on every UK race -
best value in the market
The Blue Square
Price Promise
We promise that Blue Square prices will be competitive with the industry show prices. The proof will be in the performance - and we are confident that in any independent audit, the Blue Square prices will, overall, be more competitive than the industry show prices. And we will be publishing key statistics to demonstrate this.
