Blue Square Prices FAQ's
What is a Blue Square Price?
We will be pricing up every UK race, every morning and then offering a continuous Blue Square Price until the off.
How does this differ from what has happened before?
Historically, our morning prices come down when a show from the racecourse is sent (via SIS or the Press Association), usually 10 to 15 minutes before the scheduled off time. That is the show price provided by all off-course bookmakers. From 17th May 2006, Blue Square started offering our own prices right up to the off, giving you a real choice for your pre-race betting.
How do other bookmakers derive live show prices?
The system by which other bookmakers take and display their live show prices has been in existence for over 40 years. The prices come from the racecourse and are delivered either by Satellite Information Services (SIS) or the Press Association (PA) to betting shops, call centres and internet sites. The prices shown are the best odds generally available in the racecourse betting ring for each horse.
How do we make our prices?
The simple answer is we make our prices like a traditional bookmaker. It will depend on the race, number of runners, customer activity and the position of our book.
Can I still bet each-way?
Yes, there will be no change to our normal betting terms and conditions.
What about Rule 4 deductions?
The only change from the current system will be that we will apply Tattersalls Rule 4 to our price when a horse is withdrawn. For more details on this or any other of our Rules, please click the Help button at the top of the homepage.
Are Blue Square Prices available on the phone?
Yes, our call centre (0800 587 0200) will be offering Blue Square Prices on the same basis as www.bluesq.com
Can I still place bets at SP?
Yes, we are still offering SPs as per usual.
What about foreign racing?
At this stage, the Blue Square Prices will only be available on UK Horse Racing. Any bets placed on Irish, French, American or other overseas racing will be taken on our normal terms.
Feedback
Blue Square's exclusive prices are intended to give our customers the best possible racing service. Therefore we welcome your points of view, so please feel free to let us know what you think about any aspect of this service by emailing editor@bluesq.com
- You now have a choice of
prices: Ours and the others! - Our odds are better on winners
40% of the time - Competitive early prices on
every race by 11:30 am - Comprehensive Ante-Post menu
- Place only on every UK race -
best value in the market
The Blue Square
Price Promise
We promise that Blue Square prices will be competitive with the industry show prices. The proof will be in the performance - and we are confident that in any independent audit, the Blue Square prices will, overall, be more competitive than the industry show prices. And we will be publishing key statistics to demonstrate this.
